Amid the fast-paced evolution of global design trends in furniture and home decor, Eksotikart, a Yogyakarta-based artisan company, is carving out a unique niche by blending cutting-edge technology with timeless craftsmanship. For Eko Kuswoyo, the founder of Eksotikart, innovation is about merging the modern with the traditional while staying true to the brand’s artistic roots.
“Design constantly evolves with human behavior and needs, influenced by the materials and technology of the time,” says Eko. Embracing the digital age, Eksotikart has started leveraging artificial intelligence (AI) to explore fresh design ideas. “AI helps us generate models that can be modified and transformed into innovative products,” he adds.
However, like many small and medium enterprises (SMEs), Eksotikart faces challenges in fully adopting modern technologies due to financial constraints. “We are not yet able to fully integrate advanced machinery into our production process,” Eko admits. Yet, rather than viewing this limitation as a setback, Eksotikart uses it as an opportunity to highlight its uniqueness. “Our artisans’ skilled hands can create one-of-a-kind pieces that machines simply cannot replicate,” he explains.
As global markets increasingly demand multifunctional furniture, sustainable materials, and ergonomic designs, Eksotikart continues to prioritize the use of local materials and handcrafted techniques. Their handmade products not only meet market demands but also stand out for their artistic value. “For us, a great product isn’t just about aesthetics or functionality; it’s about the story and values embedded within it,” Eko emphasizes.
Eksotikart is also embracing innovation through customization and sustainable design. By integrating natural, eco-friendly materials into their creations, the company aligns with global trends while maintaining an environmentally conscious approach. This strategy helps Eksotikart compete in the international market, where sustainable practices are becoming a key differentiator.
Despite the challenges of competing in a global arena, Eko remains optimistic about the synergy between technology and tradition. “We don’t just want to follow trends; we aim to create trends that blend technology with tradition,” he asserts.
Eksotikart is a shining example of how Indonesian artisans can harness technology to remain relevant and competitive while preserving the rich cultural heritage that makes their products truly special. By staying innovative and rooted in tradition, Eksotikart is not only navigating the ever-changing global design landscape but also shaping it in their own unique way.
